The great pandemic of 2020 has wreaked havoc among even the most “prepared” of brands as most crisis manuals and risk mitigation strategies proved ineffective in responding to radical changes in consumer behaviors, purchasing habits, life priorities, and evolving sensibilities. Continue reading The Evolution of Branding During COVID-19
For many, many, many (too many) centuries, women were not in charge of building narratives that would fairly represent them. So, men being men, us of the feminine persuasion were generally categorized as either unrepentant whores or absolute bloody saints. Granted, somewhere in the spectrum of side characters, we were also painted as “too fragile for this world,”; which normally resulted in us being either suicidal dopes or lunatic sorceresses. Continue reading Female Archetypes: Damsels in Distress from Helen of Troy to Fleabag
In a society that glorifies busyness and rebrands routine as rut, we can often find ourselves trying to shake things up, always looking for ways to achieve a higher level of success, coolness, ultimate triumph. While we can debate what true realization might look like in earnest, this drive to chase ever-changing success stories and … Continue reading Auto-correct for the Soul
Lately, I’ve been reflecting on what we think has value – objects, people, ideas. And the only truth I can come up with, is that in every instance, the value of something is subjective. Allow me to explain. In most cases, the value we perceive, is the same value other people have given to something, … Continue reading On Value
It’s about that time when new year resolutions start to fade. Two weeks into going to the gym and eating vegan locally-grown organic salads every day, and we’re done – we lost a couple of pounds, we feel “the glow”, and the weather sucks, work is stressful, plus who are we kidding? Didn’t we say … Continue reading New Year, Old Habits
This is a trap. The kind of trap you can’t get out of. I know, it’s annoying – but if it makes you feel at all better, you put yourself in it. And yes, please, worry. You have been an active participant of every choice you’ve ever made. Don’t try to blame someone else. Those … Continue reading Know Thyself
New York City is one of the most exciting places on earth, and its concrete jungle has a way of inspiring young wide-eyed newcomers to jump into the unknown tangle of its vines and shoot for the stars. Well, those are the startups that never work out. Why? Because for as charming as NYC … Continue reading Starting Your Business: Chaos & Bliss
I am from Tuscany, my parents have always been enthusiastic advocates of good food, authentic food, home-made food – so much so that we used to make our own bread, cured meats, sausages and all kinds of vegetables and fruit preserves using everything we raised in our garden. For crying out loud, I don’t even … Continue reading In Defence of Eating Whatever, but Never Alone
undefined Continue reading About Marta
Marta Antonelli 