I write, build, and lead at the intersection of marketing strategy, creativity, and analysis. From competitive research to brand storytelling, I thrive in making complex ideas resonate and come alive.
I’ve always been drawn to the in-between spaces: where structure meets chaos, where certainty collides with possibility.
Maybe that’s why I’ve moved across countries, shifted careers, and kept chasing new ways to connect ideas, people, and meaning. I thrive in chaos and use it as the creative force that reveals what’s possible if you let go.
I was born and raised in Italy, in a household where food was never just fuel but ritual. The kind of place where bread came out of a wood-burning oven and every meal was a shared conversation. That shaped how I see the world: the best experiences are communal, made richer by who’s at the table with you.
Years later, when I landed in New York, that same instinct carried me forward. Whether I was building a startup, crafting stories for brands, or leading marketing projects, the work was always about creating something people could gather around and connect with.
Professionally, I’ve built a career at the intersection of marketing strategy, content storytelling, and omnichannel campaigns. I’ve written, I’ve built, I’ve led: always with the belief that clarity and authenticity matter more than jargon. I love translating complexity into something that resonates, whether that’s in a product page, a brand launch, or a piece of writing that leaves someone thinking differently.
At heart, though, I’m still that person who believes in both rigor and play. I can spend hours lost in research or analytics, and just as easily step back to ask: what story does this really tell? What possibilities does this open up?
That duality—analytical yet creative, disciplined yet open to imagination—is the throughline of my work and life.
I’m at my best when I’m connecting the dots. Across industries and roles, my focus has been consistent: bridging analysis with creativity, and strategy with storytelling.
I am great at:
Brand Strategy & Positioning | Integrated Marketing Campaigns | Messaging Architecture | Content & Narrative Strategy | Go-to-Market Strategy | Product & Growth Marketing | Cross-Functional Leadership | Team Building & Creative Direction
“Managing Marta has been an absolute joy. She’s one of those rare marketers who brings strategy, smarts, and people magic together, making everything click.
Woven into every team, Marta integrates product, sales, and marketing to create a compelling customer journey that goes from awareness to adoption. Beyond executing campaigns, she fosters clarity, purpose, and connection. She has a talent for translating complex ideas into stories that resonate with people.
Smart, collaborative, and endlessly curious, Marta elevates everyone around her. If something needs to be done — and done right — you can always count on Marta. She is steady, sharp, and consistently two steps ahead.
Any company would be fortunate to have her leading its marketing and go-to-market strategy. Marta can do it all. From PR to product marketing, to copy, and everything in between. She’s an exceptional marketer, a wonderful person, and an inspiring leader.”
Lindsey Pietrowski
VP of Marketing
“Marta is, quite simply, everything you want in a marketing leader. She is a natural strategist that is incredibly sharp, passionate about what she does (evidenced by her ongoing commitment to expanding her knowledge and skills), tireless in her pursuit of determining how things can be improved upon, and an absolute delight to work with.
Positive, gracious, and reliable, Marta ‘leads from the front’, with no task too large (or small) for her to take on. She consistently goes out of her way to serve as a resource for both the marketing department and the organization as a whole, providing perspective and offering assistance at every chance she gets.
Her attitude and energy are contagious, and can always be counted on to lift up those around her. Marta is a rockstar, and after spending the last three or so years working with her, I’m confident that any marketing organization would be improved by her presence.”
Luke Travis
Brand Strategy
“Marta is an absolute gem of a marketer and a human being. She’s thoughtful, diligent, always willing the learn, organized, and creative.
During our time together, we worked on several projects together; some of those projects weren’t her forte, but she learned and became a pro by the end of it. She was so quick to learn the basics (and even more advanced parts) of performance marketing, which absolutely helped her in her role as Senior IMM.
She’s also one of the most well-written people I’ve ever met. When she writes, words flow effortlessly, and she can create a vivid story out of the most mundane topics. She has such a keen eye for detail as well, not only finding holes in plans, briefs, and strategies, but also in finding amazing marketing examples for the whole team to learn from.
She’s an A+ marketer, a superb team player, and an overall wonderful person. She’s truly an asset to any team she’s on.”
Andy Cupp
Executive Producer | Communicator | Marketer
“Marta is an extremely talented marketer that leads with empathy and her customers first.
I had the pleasure of signing off on Martha’s promotions during my time at ThriveDX and every time, we knew she was up for the challenge and ready to take on the role.
During my time, I was able to watch her lead content creation through the foundation of copy and then layering on strategy and story telling to create products that were exactly what the customer (Student) needed.
Marta is a true force to be reckoned with and I am excited to continue to watch her grow and flourish as a marketer.”
Rico J. Macaraeg
Investor | Brand Builder | Board Member
“Marta is a one in a million type of marketing strategist and leader.
I had the privilege of working alongside her for 2+ years and can truly say that she adds value to every initiative she touches.
I’ve seen her deploy dozens of highly effective omnichannel marketing campaigns and content frameworks. From strategy, to copy development, to implementation, to reporting – she does it all with great speed and care.
All while in a fast-paced, remote, startup environment that required we wear a ton of hats and work closely with teams/clients across the globe.
She’s a highly creative and driven marketer, copywriter, and people manager that would be an asset to any team!”
Kristen Saunders
Content Marketing | Creative Strategy and Storytelling
OpenAI
Procter & Gamble
Maptive
Furi Sport
Manta Sleep Mask
Free Agency
Connect with me on LinkedIn.
Or email at me [at] martaantonelli [dot] com
